How did Frankster become the king of developing the perfect everyday dress chino shorts for men?
The origins of Frankster
Frankster is no different from every other brand in having a backstory. The straightforward concept that started our adventure was to design the ideal men's short. Although Australia is famed for its beach shorts, we saw a need in the market for lifestyle shorts that were equally comfortable but appropriate for daily use. Frankster sprang from this.
Style, comfort, and sustainability were to be blended in one package. A product that might be worn to an evening of rooftop drinks in the city, a casual kickabout in the park, or a barbeque with buddies. We imagined shorts that our consumers will enjoy and wear for years to come, dressed up or down.
But what makes Frankster unique?
Frankster is unique among brands in that we are committed to quality and consistency. While many companies release seasonal collections and update their patterns frequently, we maintain a small number of models that we continuously create in the colours and materials that men desire. Our priority is on honing a small number of shorts rather than producing a large number.
We have pledged from the beginning to use only premium materials. Timeless in design, comfort is our top priority. Because we think that once you find your ideal fit, it should stay that way, we pledge to never change the fit or style of our shorts.
Not only about the perfect shorts
Still, it's not just about making the ideal short. We at Frankster are motivated to spread good vibes. Shorts are, after all, typically donned at life's finest moments. Our goals are to minimise our environmental impact and add value to everyone who engages with our brand.
Among the ways we're changing things is by adhering to sustainable practices. Never overproducing, we make sure we don't have extra inventory that has to be burned or disposed of. Both in terms of their construction and ageless elegance, our shorts are designed to last. View all of our Shorts here: https://frankster.com.au/collections/shorts
These days, Frankster is a proudly Australian company that provides a selection of lifestyle shorts for the contemporary guy. Though we're still new, we're driven to revolutionise men's perceptions of shorts. Our basic principles of sustainability, consistency, and quality will not change as we expand.
Come along as we etch our own place in the men's fashion industry. We provide a whole experience in addition to shorts. An encounter with style, comfort, and good energy. Frankster would do it that way.